Honored with prestigious tech accolades from TUBITAK and Mitacs.
Focused around you and your beauty

Here's a set of
tailored skincare:
SmartBeautyisanin-depthapproachtoyourskinhealth.
Setyourgoalsandbuildabest-fitskincareroutine,trackchangeswithfacescanner,checkanycosmeticssafety.
GetallyourquestionsansweredwithAI-guidedskincaresupport.
Scan your face to see it in its full glory


Examine your face from all the angles
See the condition of
11+ skin issues



Track how your skin
changes over time



Find better-fit-to-you alternatives

Squalane
An emollient derived from plant sources
Niacinamide
A form of Vitamin B3 that...
See the safety of ingredients
Your AI Skincare Guide,
available 24/7


UV Index is high today. Don't forget to use SPF before going out.

Based on your SkinID and current routine
Consider adding a retinol serum to slow down the skin-aging process.

The Ordinary Retinol Serum 0.5%

Medik8 Crystal Retinal 6

Paula's Choice Clinical 1% Retinol

...protection with an SPF of 50, which is suitable for tropical or subtropical climates. This product has received positive reviews for its effectiveness in protecting the skin from the sun's harmful rays and is also fragrance-free, making it safe for sensitive skin.
EltaMD UV Clear Facial Sunscreen SPF 46: This sunscreen is oil-free and designed for all skin types, including sensitive and acne-prone skin. It contains niacinamide, which can help improve the appearance of fine lines, wrinkles, and uneven skin tone. The lightweight formula absorbs easily and does not leave a greasy residue.
CeraVe AM Facial Moisturizing Lotion SPF 30: This product combines the benefits...
Get an answer on any
skincare question
Loved by both
beginners & enthusiasts
Katie R.
May 17, 2025 / App Store
Makes skincare easier
I understand my routine better and the product suggestions feel relevant to my skin goals.
Melissa P.
Apr 22, 2026 / Google Play
Helpful skin insights
The face scan and routine guidance helped me compare products with more confidence.
Nora K.
Mar 8, 2026 / App Store
Clean and practical
The app feels calm, simple, and useful when I want quick skincare guidance.
Katie R.
May 17, 2025 / App Store
Makes skincare easier
I understand my routine better and the product suggestions feel relevant to my skin goals.
Melissa P.
Apr 22, 2026 / Google Play
Helpful skin insights
The face scan and routine guidance helped me compare products with more confidence.
Nora K.
Mar 8, 2026 / App Store
Clean and practical
The app feels calm, simple, and useful when I want quick skincare guidance.

About
Smart Beauty
Smart Beauty by Bluesense is an AI-powered skincare platform available on iOS and Android. We combine face scan technology, personalized routine guidance, and a curated product marketplace to help people make better decisions about their skin simply and confidently.
Our platform serves users across North America, Europe, and beyond, supporting a wide range of skin types, concerns, and routines. From acne and sensitivity to UV protection and barrier repair, Smart Beauty offers guidance grounded in ingredient science and real user needs.
Recognized by TUBITAK and Mitacs, and represented at Web Summit Vancouver, Smart Beauty is built by an independent team focused on privacy-first AI, transparent recommendations, and long-term skin health, not brand affiliation or sponsored results.
Plans
Do more in the app
Download the Smart Beauty app to access every feature.
Starter
Start with a 7-day free trial.
- 5 skin analyses
- Educational content
- 24/7 support
Economy Plan
(Recommended)
Start with a 7-day free trial.
- 10 skin analyses
- Educational content
- Online dermatologist support
- Skincare tracking system
- 24/7 VIP support
Pro Plan
Start with a 7-day free trial.
- 10 skin analyses
- Dermoscopic analysis
- Free staging
- Online dermatologist support
- Skincare tracking system
- 24/7 VIP support
The Smart Beauty Team

Buse Demir, PhD
Founder & CEO
Expertise in wearable technology and development of skin cancer detection algorithms. 10 Years of Experience in Artificial Intelligence and Computer Vision.

Prof. Dr. Bonnie Gray
Principal Investigator (PI)
Expert in biomedical electronics, biosensors, and wearable health systems. She provides scientific guidance to ensure our skin disease detection technology is grounded in cutting-edge medical research.

Kumar Abhishek
Head of AI
An experienced AI Engineer specializing in the application of artificial intelligence and machine learning to skin cancer detection. He leads the development of advanced AI models for dermatological image analysis.

Dr. Anthony Marotta
Business Development Advisor
Biotech founder and diagnostics expert. CEO of Peqish and Co-founder of Augurex. Guides Bluesense AI's growth, partnerships, and go-to-market strategy in global health innovation.

Dr. Cagdas Boyvadoglu
Board-Certified Dermatologist
A dermatology specialist with clinical experience in the diagnosis and treatment of skin diseases. Provides clinical expertise and consulting support in dermatology for Bluesense AI.

Dr. Cagla Hakkani Oznay
Medical Doctor
Ophthalmologist with clinical expertise in eye health and facial diagnostics. Provides medical validation for AI models detecting dark circles, under-eye bags, and related skin conditions at Bluesense AI.

Dr. Helin Ökmen
Medical Doctor
Ophthalmologist (FEBO) specializing in cataract, refractive, anterior segment, and oculoplastic surgery. Practicing at Koç University Hospital and serving as a clinical advisor for Bluesense AI.

Serhat Erdem
Full Stack Engineer
Expert in mobile platforms, full-stack development, and AI integration. Leads the end-to-end development of the Smart Beauty app, from backend infrastructure to mobile UX and deployment.

Taner Kalaner
Full Stack Engineer
Specializes in mobile platforms, full stack development, and AI integration. Drives the complete development cycle of the Smart Beauty app, ensuring seamless backend services, intuitive mobile UX, and smooth deployment.

Başak Sakallı
UI/UX Designer
Designs intuitive, user-friendly interfaces and visual assets for Bluesense AI. Focused on creating seamless digital experiences that enhance user engagement and trust in our skincare platform.

Fatma Büşra Tilki
AI Engineer
Experienced in developing machine learning models, computer vision, and NLP projects with Python, TensorFlow, and PyTorch. Supports the development and scaling of multimodal AI pipelines for digital health applications.

Mekiye Durmazdır
UI/UX Designer
Focuses on minimalist, modern, and user-centric interfaces that balance functionality and aesthetics. Brings creative design thinking and practical implementation to Bluesense AI's digital health solutions.
Global Recognition
Recognized on the world stage
Smart Beauty represented at Web Summit, one of the world's largest technology conferences.

So, do you love the current state of your skin?
FAQ
Smart Beauty is an AI-powered skincare assistant available on iOS and Android. It features a face scanner for skin analysis, AI-guided routine building, personalized product recommendations, and a 24/7 skincare chatbot.
Smart Beauty is designed with user privacy and security in mind. Skincare guidance is designed to support all skin types, including sensitive skin.
Smart Beauty is an independent platform. We prioritize skincare science and ingredient quality, offering recommendations based on formulation and skin fit rather than brand sponsorships.
Smart Beauty's AI evaluates visible skin metrics from a single selfie. Our system reviews product ingredients, generates personalized AM/PM routines, and improves based on user feedback and scientific research.
Medical Disclaimer Smart Beauty is a skincare guidance and product discovery platform. The AI analysis, routine suggestions, and ingredient information provided are for informational and educational purposes only. They do not constitute medical advice, diagnosis, or treatment. Smart Beauty does not replace consultation with a qualified dermatologist, physician, or licensed skincare professional. For persistent skin concerns, adverse reactions, or any medical condition, please consult a qualified healthcare professional.