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Privacy Policy
Effective Date: [dd/mm/yyyy]
Last Updated: [dd/mm/yyyy]
At [Company Name] (“we”, “our”, or “us”), we process your personal data in compliance with the General Data Protection Regulation (GDPR). This Privacy Policy explains how we collect, use, share, and protect your data through our mobile application, which uses artificial intelligence (AI) to analyze facial images and provide personalized skincare recommendations.
1. Introduction
This policy applies to users in the European Union (EU) and European Economic Area (EEA). Our app may collect and process biometric and health-related data, such as facial images and skin condition information, for AI-powered analysis and customized suggestions. We only do so with your explicit consent.
2. Personal Data We Collect
Depending on how you use our app, we may collect:
- Name and email address
- IP address, device type, operating system
- Location data (if permission is granted)
- Facial image (selfie)
- Skin-related information (e.g., acne, redness)
- AI-generated insights (e.g., skin type, age estimate)
- Marketing and notification preferences
3. Purpose of Processing
We process your data to:
- Analyze facial images and assess skin condition using AI
- Offer personalized skincare suggestions
- Operate and improve our services
- Provide customer support
- Meet legal obligations
- Send marketing messages (only with your consent)
4. Legal Bases
We rely on the following legal grounds:
- Contract performance – to provide the service (Article 6(1)(b))
- Explicit consent – for biometric and health data (Articles 6(1)(a), 9(2)(a))
- Consent – for location use and marketing (Article 6(1)(a))
- Legitimate interest – for app security and functionality (Article 6(1)(f))
- Legal obligation – for regulatory compliance (Article 6(1)(c))
5. Consent-Based Processing
The following processing requires your separate, explicit consent:
- AI analysis of your facial image
- Evaluation of your skin condition
- Automated product suggestions
- Marketing communications
- Use of your location
These consents are collected via separate checkboxes in the app and are not pre-selected.
6. Automated Decision-Making (Article 22 GDPR)
Our app uses automated decision-making to generate skincare suggestions based on AI analysis. If this has a significant effect on you, you may:
- Request human review
- Express your viewpoint
- Contest the decision
7. Data Sharing
We share your data only with:
- Cloud infrastructure providers
- AI and analytics service providers
- Customer support partners
- Public authorities if legally required
All third parties are bound by GDPR-compliant Data Processing Agreements (DPAs).
8. International Transfers
If your data is transferred outside the EU/EEA (e.g., to Canada or the U.S.), we ensure appropriate safeguards are in place, such as:
- Adequacy decisions
- Standard Contractual Clauses (SCCs)
- Technical protections like encryption
9. Data Retention
We retain data only as long as necessary:
- While your account is active
- As required by law (e.g., financial records)
- Facial analysis outputs are anonymized using GDPR-compliant techniques (irreversible data masking and generalization) after 6 months.
- Deletion requests are processed within 30 days
10. Your Rights
Under GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion
- Restrict processing
- Receive your data in portable format
- Object to processing
- Object to automated decision-making
- Withdraw consent at any time
Contact us at: privacy@[yourcompany].com
11. Security
We apply technical and organizational measures to protect your data, including:
- SSL/TLS encryption
- Access controls
- Regular security testing
- Anonymization of sensitive outputs
12. Changes
We may update this policy. If changes are significant, we’ll notify you in-app or via email. The “Last Updated” date will always reflect the current version.
13. Contact
Data Controller: [Company Name]
Address: [Full legal address]
Email: privacy@[yourcompany].com
Website: www.yourcompany.com